Thank you...

I want to thank everyone who supported the launch of Shelby Reef by making a purchase, sharing our posts, or by simply offering a kind word. I am overwhelmed by your generosity and excited to really get this thing rolling. Our Launch Collection orders are in and we have started production. Your orders will be shipped and to you in time for Christmas! Please take pictures of you and your loved ones wearing the clothing and tag Shelby Reef in your posts and help us spread the word!

Moving forward...the plan is to roll out a few designs at a time while we get our bearings on managing inventory. We have the designs ready to go and will be adding inventory over the next few weeks with our "grand opening" scheduled for January 1! Rumor has it there will be a great giveaway to celebrate.

As we grow we will add lots of fun things like big fuzzy blankets, phone cases, water bottles, pop sockets, backpacks, hats and more! 

Finally, we are still working on which non-profits we will be donating to. We are looking for a grassroots organization (or two) that we can keep in contact with to really show you the work being done and how your purchases are making an impact. We will have a more formal announcement in the near future.

So stay tuned, we are just getting started!

Be the change,





1 comment

  • You are fricken awesome! Can’t wait to get my hat!


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