Until All Are Free...

America has come to another crossroads. Whether or not we will finally acknowledge and rise above the systemic racism that has kept this nation divided for over 400 years is entirely up to us. You and me.

I decided to create this blog to let you know where Shelby Reef stands on the racial division in this country and the Black Lives Matter movement. Given the mission and values of the company, it should come as no surprise that Shelby Reef supports the Black Lives Matter movement. A movement that exists to create a world free of anti-Blackness, where every Black person has the social, economic, and political power to thrive. Our diversity is our greatest strength.

As a white woman I am committed to educating myself by centering Black voices, amplifying Black voices, supporting Black businesses, and including Black leadership on the Shelby Reef team as it grows (it's just me so far).

Some of you may say this is too political and that I shouldn’t get involved, especially if you do not agree with my stance. To you I say... This is about human rights and because our current political sphere is set in such a way to dehumanize and devalue human life, I cannot be silent. If I cannot be silent about the senseless slaughter of sharks, I surely will not stay silent when the Black community continues to be plagued by racism and murdered by the very people who vow to serve and protect.

I know that before we can begin to address the environmental challenges we are facing, we must address the social challenges that have been holding us back for so long. #EducateInspireProtect. Or better yet, in this case; Listen. Learn. Support. Act. 75 Things White People Can Do For Racial Justice


Be the change,


Owner, Shelby Reef

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