Shelby Reef is born...

Hello everyone!

I saw a video scroll across my feed that stopped me in my tracks. It was a video about the heinous practice of slaughtering sharks to meet the demand for shark fin soup. The way these sharks die is just awful. They catch them, hack off their fins and throw them back into the ocean to fall to the bottom and die. I immediately felt I had to do something. I had heard of another company that gives back to help save sea turtles and thought hey, I can do that.

So a lifestyle clothing company that gives back, Shelby Reef, was born! Our customers will get high quality clothing and accessories they love to wear/use and a portion of those sales will be given back to non-profit organizations we choose to partner with. All to #savethesharks and #savetheoceans!

The name is special. Shelby is not only a gender neutral name that will appeal to all of our customers but also the name of my daughter who died in 2000. A sweet nod to a sweet angel. And it works perfectly for our "Shelby Shark". Our company aims to provide clothing that all will enjoy!!

Please sign up to receive our newsletter with the latest in product development and news on the impact we are making. We promise we won't flood your inbox! And, we value your feedback so please keep in touch and let us know what you love about Shelby Reef and what new things you would like to see.

Happy to have you join our movement!

Be the change,


Owner, Shelby Reef


Leave a comment

Name .
Message .

Please note, comments must be approved before they are published