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Shelby Reef celebrates our 2nd Anniversary!

Shelby Reef Blog Thank you! 2020 Year in review

No really, thank YOU!

2020 was a tough year. For some of you it may have been the toughest in your life so far. We started the year with all kinds of optimism and hope for our best year ever. I know I was planning on some really great things both personally and professionally. I'm going to let you in on a little secret. I was preparing to audition for Shark Tank in April. That got cancelled. I was planning a Whale Shark Snorkeling trip with Jim Abernethy in July. I had plans for several outside vendor events and was looking forward to some big growth. And then Covid19 came along and, well, you know how the story goes from there.

For anyone who has had the virus or knows someone who has had the virus or has lost someone due to the virus (I can check all three of those boxes), I am so very sorry. If you are reading this then you have survived a year consumed by Covid. We survived and my little business survived too! We have much to be thankful for and much to look forward to. There is light at the end of this tunnel!

Shelby Reef has been able to donate to our 3 partner nonprofits and a few other miscellaneous groups in 2020 despite our setbacks but not nearly the amount I had hoped. However, thanks to your support we were able to donate $2,309.20! That is less than last year but I actually feel really good that we were able to donate at all. So goodbye 2020 and Hello 2021!

I am still putting my business plan together for the new year but I have chosen "Simplify" as my focus word for the year. Great clothes for a Great cause! That's it. Well, there may be some surprises along the way so stay tuned... 

Here's to a Healthy & Happy New Year! 

Be the change, 

Cheryl (signature, owner Shelby Reef

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