People of the Water

"My life is full of connections, memories and moments rather than things; it is full of legacies as I watch those I have been able to support, educate or simply inspire grow in their lives and goals.~Cristina Zenato

I am so excited to introduce you to the first of two nonprofit organizations we will be donating to, People of the Water. People of the Water (POW) is a nonprofit organization dedicated to change people's relationship with our aquatic world through exploration, education, and conservation. 

Cristina ZenatoCristina Zenato - Founder, People of the Water

POW was founded by Cristina Zenato, a recognized diving professional who has spent twenty five years living and working in the Bahamas contributing to major projects to protect oceans, sharks, and caves. Cristina has been diving with sharks for over twenty two years. Her day-to-day work is with Caribbean Reef Sharks in the Bahamas but she has traveled the world, worked with and experienced 12 different species of sharks, and her work with sharks has been used by scientists, filmmakers, and those interested in learning about sharks, the world they live in and how to protect them. She also spends a great deal of time educating a wide variety of audiences in person and through on-line classroom settings. Cristina has been called the "Shark Whisperer" and if you have seen any video of her you know why. Please enjoy this short video, Shark Dancer 


I reached out to Cristina some time ago to find out more about her and her nonprofit. She is a very busy person but made time to speak with me via email and by phone. I found her delightful and determined. Her ability to see the connection of all living things and the environment we all share drew me to her immediately. And her love of sharks. That is undeniable and part of everything she does. We had a wonderful conversation and decided People of the Water would be a great organization to share our profits with. Our mission and values align beautifully!

I decided to choose 2 smaller grassroots organizations because I want to have a very real, tangible and meaningful impact on shark conservation. The work Cristina and her fellow conservationists are doing at People of the Water is just the kind of work I want to support here at Shelby Reef. I hope you will take the time to check out both People of the Water's and Cristina Zenato's websites so you can get to know them and feel really good about your Shelby Reef purchases and where the donated portion is going. I think you will be very impressed!

I will stay in touch with Cristina and her organization to see how our support is moving their work forward and we, in turn, will keep YOU up to date on their progress. 

I will be introducing the other nonprofit, Wildlife Voice, very soon so stay tuned! Thank you so much for your support!  

Be the change,


Owner, Shelby Reef

1 comment

  • Thank you so much for connecting and for beliving in the work of People of the Water.

    Cristina Zenato

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