FREE U.S. SHIPPING ON ORDERS OVER $50

Educate. Inspire. Protect.

  • Until All Are Free...

    America has come to another crossroads. Whether or not we will finally acknowledge and rise above the systemic racism that has kept this nation divided for over 400 years is entirely up to us. You and me.
  • Shelby Reef celebrates our One Year Anniversary! 2019 Wrap Up & Look Ahead to 2020!!

    Hello Shark Lovers!

    I can't believe it's been a year since I launched Shelby Reef! So much has happened in the last year and I will get to it but the most important thing is YOU! This business is growing and achieving its mission because of your help & support and I want to say...THANK YOU! I see the posts, likes, shares, purchases, and it is making a difference! It's the only way we can achieve our mission. Which is a great segue into the recap for the year...

  • WildlifeVOICE

    Shelby Reef is proud to announce our nonprofit recepient, WildlifeVOICE! "WildlifeVOICE is dedicated to giving a voice to the planetary ecosystem. From the tiny plankton that produces our oxygen to the apex predators that regulate our food web, the entire planet is under siege by mankind. The Living Planet Index shows more than half the animal life on planet Earth has been wiped out in the last 40 years. The time to speak out is NOW!"
  • People of the Water

    People of the Water is one of two nonprofit organizations that a portion of the profits from Shelby Reef sales will be donated to. We are excited to introduce you to the organization and its founder, Cristina Zenato.
  • Are you "Reef Safe"?

    The Truth About 'Reef Safe' Sunscreen. Labels don't tell the whole story. Here’s how best to protect your skin—and the environment.

  • Where is Shelby Reef anyway?

    Where is Shelby Reef? Can I go there? Find out...
  • Thank you...

    I want to thank everyone who supported the launch of Shelby Reef by making a purchase, sharing our posts, or by simply offering a kind word.
  • Shelby Reef is born...

     Hello everyone! I saw a video scroll across my feed that stopped me in my tracks. It was a video about the heinous practice of slaughtering shark...