Educate. Inspire. Protect.

  • Earth Day 2021 Restore Our Earth

    Earth Day falls on April 22 every year and has since 1970. We have had 51 years to absorb the importance of tending to our planet, our home. 51 yea...
  • Meet Kewin Lorenzen

    I am so excited to share our "10 Questions" Guest Blog with Scuba Instructor, Shark Diver, And Cave Explorer, Kewin Lorenzen! Kewin is a Team Member at the nonprofit People of the Water, founded by Cristina Zenato.
  • Shelby Reef celebrates our 2nd Anniversary!

    2020 was a tough year. For some of you it may have been the toughest in your life so far. We started the year with all kinds of optimism and hope for our best year ever. I know I was planning on some really great things both personally and professionally. I'm going to let you in on a little secret. 
  • Shelby Reef's Holiday Gift Guide

    The 2020 Shelby Reef Gift Guide is HERE! Great companies with unique wonderful products that make gift giving easy. We've chosen companies that are kind to the environment, give back in some way, or do both. Enjoy!

    Happy Holidays from Shelby Reef! 

  • A guest blog from Cristina Zenato, Our View on Sharks

    "The biggest problem for sharks is that people don't know very much about them. What they know are mostly myths..."
  • Meet MISS!

    In June of 2020 we launched Minorities in Shark Sciences (MISS). The idea for this organization was born out of the desire to form a community for women of color in shark science and create a welcoming space that would foster the professional development for a demographic of scientists often overlooked.
  • Until All Are Free...

    America has come to another crossroads. Whether or not we will finally acknowledge and rise above the systemic racism that has kept this nation divided for over 400 years is entirely up to us. You and me.
  • Shelby Reef celebrates our One Year Anniversary! 2019 Wrap Up & Look Ahead to 2020!!

    Hello Shark Lovers!

    I can't believe it's been a year since I launched Shelby Reef! So much has happened in the last year and I will get to it but the most important thing is YOU! This business is growing and achieving its mission because of your help & support and I want to say...THANK YOU! I see the posts, likes, shares, purchases, and it is making a difference! It's the only way we can achieve our mission. Which is a great segue into the recap for the year...

  • WildlifeVOICE

    Shelby Reef is proud to announce our nonprofit recepient, WildlifeVOICE! "WildlifeVOICE is dedicated to giving a voice to the planetary ecosystem. From the tiny plankton that produces our oxygen to the apex predators that regulate our food web, the entire planet is under siege by mankind. The Living Planet Index shows more than half the animal life on planet Earth has been wiped out in the last 40 years. The time to speak out is NOW!"
  • People of the Water

    People of the Water is one of two nonprofit organizations that a portion of the profits from Shelby Reef sales will be donated to. We are excited to introduce you to the organization and its founder, Cristina Zenato.
  • Are you "Reef Safe"?

    The Truth About 'Reef Safe' Sunscreen. Labels don't tell the whole story. Here’s how best to protect your skin—and the environment.

  • Where is Shelby Reef anyway?

    Where is Shelby Reef? Can I go there? Find out...